The Two-Way
12:28 pm
Wed June 12, 2013

Legos Are Getting Angrier And That's Not Funny, Study Says

Originally published on Wed June 12, 2013 12:45 pm

This is not from The Onion:

"The number of happy faces on Lego toy mini-figures is decreasing and the number of angry faces is increasing, a University of Canterbury robot expert says."

That's correct. A robot expert at New Zealand's University of Caterbury who's also a big fan of Lego figures has studied them and determined that in recent years the Danish company has been adding more angry faces to its mix.

And Christoph Bartneck, acting director of the university's Human Interface Technology Laboratory, says in a statement released by the school that his findings are significant because "children's toys and how they are perceived can have a significant impact on children. ... We cannot help but wonder how the move from only positive faces to an increasing number of negative faces impacts on how children play."

Bartneck will be presenting his findings later this summer at a conference in Japan. In a paper posted here, he explains how the study was done:

-- "We photographed all the 3,655 Minifigures that were released between 1975 and 2010. We identified 628 different heads and cut them out from the photographs. ...

-- "We created an online questionnaire that showed all the 628 heads and the 94 Minifigures. The [264] participants were asked to rate the emotional expression. ...

-- "We asked participants to give one rating on one of the six scales that were labeled: anger, disgust, fear, happiness, sadness, and surprise."

One figure was removed from the study because its image was "corrupted due to a software failure." When the results were in:

-- 324 faces were rated as showing "happiness."

-- 192 reflected "anger."

-- 49 showed "sadness."

-- 28 seemed to show "disgust."

-- 23 were classified under "surprise."

-- 11 registered as "fear."

Though just more than half fell into the happy category, Bartneck writes that "we can observe a trend over time that the proportion of happy faces decrease and the proportion of angry faces increase."

Bartneck knows his way around Lego figures. He's one of the driving forces behind the "LEGO Minifigure Catalogs," a group of "fans dedicated to the beauty of Minifigures."

He tells The New Zealand Herald that "while Lego figures in the 1970s all had the same smiley face, from 1989 the range expanded to include hundreds of different emotions."

It's "a sign of the times," he adds. "If you go into a toy store these days what you see is that a lot of the themes and topics, particularly for the toys for the boys, are very rich in conflict and war and weapons."

As for the company that makes the toys, The Guardian reports that:

"Roar Rude Trangbaek, communications manager for Lego, said every toy developed by the manufacturer was tested by a range of expert children, while child psychiatrists, parents and teachers were also consulted. Research conducted for the company found that children, especially boys, enjoyed playing out conflicts between characters, he said. 'The conflict between good and evil is nothing new,' said Trangbæk. 'But the characters always have classic Lego humor – the good guys always win in the end.' "

Trangbaek also suggests, the Guardian writes, that parents could take something of an off-with-their-heads kind of approach to the toys:

If an expression concerns them, "they can always just switch heads with another figure," he said.

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